Nigerian singer, Yemi Alade signs deal with Universal Music Group (+Photos)


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Nigerian singer, Yemi Eberechi Alade, popularly known as Mama Africa has signed a deal with Universal Music group Africa/France.

The star took to her Instagram wall on Monday to announce the new deal.

The “Johnny” crooner wrote:: ”Effyzzie music group we go with God.

“Universal music Africa / universal music France signs Licencing Deal with @effyzziemusicgroup for Nigerian superstar @yemialade. Africa to the world, @yemialade the Woman of Steel.”

READ MORE: Yemi Alade fumes; slams Nigeria police over the arrest of her dancer (Video)

Universal music African also confirmed the deal on its Instagram page, @universalmusicafrica.

View this post on Instagram

@yemialade , l'une des artistes africaines les plus talentueuses et créatives, rejoint la grande famille Universal Music ! L’interprète de « Johnny » vient de sortir son album « Woman of steel », et d’être couronnée première artiste féminine africaine à atteindre le million d’abonnés sur YouTube. Yemi Alade a choisi de faire confiance à la major africaine et au groupe Universal Music pour l’aider à passer un nouveau palier dans sa carrière déjà dense et prolifique. Lors de la signature, @moussa_soumbounou_ , directeur général d'Universal Music Africa, a déclaré : « Yemi Alade est l'une des rares artistes de l'histoire de la pop Africaine à atteindre un tel niveau de notoriété. Chez Universal Music Africa nous sommes tous fans de sa musique et malgré tout ce qu'elle a déjà accompli avec Effyzie, sa marge de progression reste importante. Nous sommes heureux et fiers de l'accompagner dans ce nouveau challenge et de l'aider à atteindre un nouveau palier international dans sa carrière. ». Pour Olivier Nusse, Président Directeur Général d'Universal Music France : " C'est une réelle opportunité pour Universal Music d'avoir la confiance d'une telle artiste. Son talent et son impact sur la musique pop africaine et même dans le monde sont indéniables et c'est avec beaucoup d'humilité mais encore plus d'ambition que nous allons soutenir son projet, avec l'aide des autres filiales du groupe. L'Afrique est plus présente que jamais sur la scène musicale mondiale et Universal Music Group, à travers un tel partenariat, confirme ses ambitions, mais aussi son leadership.". A Taiye Aliyu, CEO d’ @effyzziemusicgroup et producteur de la superstar nigériane de dire : « Nous, Effyzzie Music Group et Yemi Alade, sommes heureux de travailler avec Universal Music Group, pour changer l’histoire de la musique africaine. L'avenir, c'est l'Afrique. " Nous souhaitons la bienvenue à la reine de l’afropop chez Universal Music, et avons hâte de partager avec vous nos prochains challenges.

A post shared by Universal Music Africa (@universalmusicafrica) on

Recall that weeks ago, she alongside other African artistes featured in Beyoncé’s the gift album, where she sang the track “Don’t Jealous Me”.

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